Where creative ambition meets calm production leadership.
Commercial producer leading complex campaigns across film, television, and digital.
About
Great production makes space for great creative work. That’s the part of the job I care about most.
​
I’m a commercial producer with more than a decade of experience leading complex campaigns for Fortune 500 brands across pharmaceutical, technology, and entertainment.
​
I work alongside creative teams, clients, and production partners to turn ambitious ideas into well-run productions while guiding the operational realities that make the work possible. My work covers talent and vendor negotiations, contracts and rights management, regulatory considerations, budgets, and timelines.
​
My experience includes leading complex, integrated campaigns across channels and platforms, from large-scale, multi-day shoots and patient storytelling to CTV content and global launches requiring careful coordination across teams, markets, production partners, and time zones.
​
I believe strong production builds trust across teams and creates the structure that allows creative work to thrive. I’m known for bringing calm and clarity to high-pressure environments so teams can stay focused on the work.
​
Outside of client work, I’m deeply committed to supporting the next generation of filmmakers. I regularly speak at schools and community programs about careers in film and production, and I mentor emerging storytellers through scholarship and training opportunities designed to make the industry more accessible.
Leadership
As Vice President and Tampa Bay Committee Chair of WIFT-FL, I help develop educational programs, provide scholarships and grants, and advocate for increased female leadership in film, television, and digital media. Our scholarships support high school students entering the industry, fund short and feature film projects by women filmmakers, and provide grants like the Steven Berkani Film Grant to emerging talent.​
This work is important to me because I have often been the only woman in the room. I understand the challenges of navigating an industry not originally designed for women. I aim to be the mentor I once needed.
​I speak at industry conferences and mentor emerging producers. Through WIFT-FL, I strive to ensure the next generation receives the support they need to advance with confidence.